The work you have at your office - if you’re not there, who is doing your work?.The work you are doing at the show (booth duty, seminars, networking, meeting with clients, etc.).O'Connor suggest that there are three workloads you carry when you exhibit:
If you weren’t at the show, what would you be doing? Ms. Drayage can be the most expensive word you don’t know. Once this is completed, “freight” takes it from the loading dock to its next destination.
It is only the movement of your exhibit from the loading dock to your exhibit space and back to the loading dock. You can put it in a vehicle, send it by plane, ship, bus or truck.ĭrayage, on the other hand, has a very specific meaning. Then add in all costs for signage, banners, graphics, literature racks, booth furniture, special lighting, supplies, computer equipment, demonstration items, flowers and crating.įreight is how your exhibit gets from anywhere (your office, warehouse or another show) to the current show’s loading dock. Begin with your initial investment for display design and production work. Make sure you include line item costs for all of the physical parts of your exhibit. This includes installation and dismantling and utilities such as electricity, gas, water, compressed air, etc.Įxhibit Display, Graphics and Booth Accessories Your trade show budget must cover all labor and utilities for your exhibit. For your trade show budget, prices can range from $10-$100/sq ft, or $1,000 to $10,000 per space. The typical display booth is about 100 square feet. Most are priced according to the square feet or square meters you reserve and occupy for the show. The only constant in trade shows is the real estate - that piece of gray concrete you rent.
Of course, a show at a chamber of commerce networking event where you use a portable tabletop display will cost significantly less than a 10-day international event that requires a large booth with high-end graphics, travel, staff support, etc.Įt, whether small or large, all shows include the following expense items that serve as guidelines in your budgeting process, according to trade show expert Julia O'Connor. The type, length, location, attendance and scope of shows vary significantly and directly correlate to the level of expense you need to allocate to have a presence at a given event. There are a variety of variables that go into developing an accurate trade show budget.
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